PurelyTallow

PurelyTallow was founded by Serena Musick after discovering the transformative power of beef tallow during her own personal health journey. Frustrated by "clean" skincare brands that still relied on seed oils, synthetic preservatives, and trendy botanicals, Serena began handcrafting formulas built entirely around pure beef tallow, chosen for its close resemblance to the skin's own oils and its natural richness in fat-soluble vitamins A, D, E, and K. Every Purely Tallow product is tallow-forward and never diluted with plant oils or fillers, with absolutely no seed oils, synthetics, or preservatives. What began as a kitchen experiment for a healthier lotion has grown into a family-owned small business offering a full line of face, body, and baby care products, built on the belief that the skin thrives when given simple, honest ingredients it was designed to recognize.