Much of the “settled science” used in public health to demonize red meat, cholesterol, saturated fats, and sun exposure is treated as the natural outcome of objective inquiry. In reality, many of these conclusions originate from early assumptions, limited observational data, and models poorly suited to establish cause and effect.

Nutrition research often relies on population studies that cannot fully control for lifestyle, dietary substitution, or metabolic context. Over time, correlations were interpreted as causation, and provisional hypotheses became formal recommendations.

When nutrition science draws the wrong conclusions, everyone suffers. It's time to question and revist assumptions.

Within the Knowledge Base™, we surface scientific research, clinical observations, and informed analysis that has long existed but failed to shape mainstream guidance. Not because it lacked merit, but because it didn’t reinforce prevailing narratives. We bring this work together, contextualize it, and make it easier to examine as a whole.

We organize evidence in service to a return to human vitality driven by ancient wisdom and animal-based nutrition, driven by a clear model of human health grounded in real-world outcomes.

This context informs both the the Knowledge Base™, the standards behind the marketplace, and the scientific research foundations that we choose to support with proceeds from the marketplace.